What’s Our Style

Art of Photography takes pictures. It is what we do after the image is captured that makes us so unique. From straight processing …

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to ‘effect’ photos …

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… we try to do it all. However, our ‘style’ is something we call ASTRA (Artificially Stretched Tonal Range Adjustment). Like HDR, we try to include the light that normally gets left out of a photograph (cameras see a narrower range of light than the human eye can). Unlike HDR, we do not do it with multiple images but instead use the power of digital enhancement to draw out the light information captured by the camera’s sensor. This is something only digital cameras and post-shoot computer processing can do. We try to avoid ‘adding’ anything that was not there (no purple unicorns with rainbows).

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A basic camera image is tends to be a flat representation of what was shot. By extending the gamete of wavelengths we restore the vision and feeling that the scene originally contained. Like many famous photographs, this can also reveal details that we missed in the rush of life when viewing the composition at the time of picture taking.

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The effect of this can make the dull and routine really pop like this capture from the recent fair we attended …

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What does this bring to the table as far as your photographs are concerned? Here is a, usually dull, everyday picture of a little girl at the face painting booth after ASTRA treatment.

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